People make blog posts for many different reasons. One is some sense of a need to be heard, to believe that their “voice” matters. Some are promoting a business, maybe something like an automotive repair shop or maybe professional services of some kind. Others are honing their writing skills. While #1 and #3 both apply to me, I am beginning to learn after a number of years that the most important thing is the gifts of words and ideas and sounds and images that you give to your readers, something that can matter long after you are gone, physically, from this world.