- CTR: CTR stands for Click through Rate; it is the ratio of users who click on your web page towards the total number of users who view your web page or ad. Simply CTR is the proportion of Ration to Impressions.
Formula CPC= Total clicks/total number of impressions * 100
- PPC: PPC stands for Pay-Per-Click. It is a tool of promotion in internet marketing in which advertisers must pay a fixed fee for every click on their paid ads. PPC is the most popular in internet marketing. It helps to direct traffic on your site.
- CPC: CPC stands for Cost-Per-Click. Cost per Click is the actual value which an advertiser pays for each click on their ads. PPC and CPC are the two terms which are vice-versa to each other.
Formula CPC= Advertising Cost/Clicks on ad
- CPM: CPM stands for Cost-Per-Impression. CPM is the word in the internet marketing which is…
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